August 2009
5 posts
What Marketers Miss About Social Media
The Bruno Movie, starring Sacha Baron Cohen, has a Facebook page and a Twitter page. These destinations have been created for fans to get more Bruno content.
But what happens when the hype machine dies down? The Bruno brand is no longer active, and therefore, is lost to the ether that is “The Internet”. The Bruno social media presence is now lost. But how do you keep fans activated...
1 tag
Facebook changes the layout again, and people are...
I keep seeing people complain about how much they hate the new facebook layout. Here are some status updates from people who don’t like it:
“WTF to this new setup on Facebook.” “New face book blows. Its going threw more make overs than britney spears.” “Why does Facebook keep changing its format? I’m getting annoyed.” “is not happy with new facebook homepage!”
I could go on and on. But this...
Recursive Reaction
There is a saying in acting that “There is no action, only reaction”, but I’ve come to realize that it can be used for a large amount of socially conditioned behavior. As we mature and grow, we react to the stimulus around us. The choices we make from the day we are born are from instinct first, then our reactions to imparted wisdom and the events we participate in. There is no psychological...
4 tags
AIM is Dead. Long Live Facebook.
When was the last time “America Online” was relevant?
I know I joined the AOL Instant Messenger community when all my friends were AOL subscribers. That was the only way to contact them over IM from outside of the AOL walled garden. Now it seems that with the lack of the AIM protocol being fully open, and lack of development, AIM is a dinosaur amongst Web 2.0 heavyweights.
I propose the...
5 tags
What Episodic Gaming Really Became
I remember when a lot of videogame publishers, including Valve, were talking about episodic content being the next big thing. It really hasn’t developed into anything worthwhile, and a major failure was Sin: Episodes.
I think the problem with episodic content is that you’re anticipating that you’ll have a hit. This isn’t always the case… you may end up with a product that doesn’t sell, and you...